Hello.
This is Noguchi from CASANOVA&CO.
Today, I have an announcement.
FUKUBORI new collection launch
&
FUKU WO HORU exhibition
2026.04.04 (SAT) - 2026.04.08 (WED)
This will be the second event, following the one held last June.
This is an event for FUKUBORI and FUKU WO HORU.
Last year, FUKUBORI products were available for order after viewing samples. This time, they will be available for immediate purchase.
So, of course, you will be able to take them home on the same day.
I think this current lineup is perfect for the season, so you'll be able to see it in a more realistic light.
This lineup consists of "workwear."
For Mr. Kawahara, who works as a patternmaker based in Kojima, vintage-inspired workwear must be something he's very familiar with, both as clothing and as patterns.
However, FUKUBORI is not "based on experience," but rather "based on facts and the fantasies born from them."
Therefore, as always, we dismantle the original garments, carefully unravelling the production background and philosophies of the time stitch by stitch, and incorporate them directly into our products.
Through the "FUKU WO HORU" activity for this workwear, a total of 4 models have been commercialized.
Two sets of American workwear, based on PAYDAY coveralls and LEE painter pants.
And two sets of Japanese workwear, commonly known as "Nappa-fuku," worn by locomotive engineers of the former Japanese National Railways.
Although the countries were different, the ideas and designs for production efficiency, functionality, and most importantly, protecting the safety of workers in harsh conditions, were shared.
This is a world that could only be known thanks to Mr. Kawahara's approach to clothing, delving deep into each stitch.
The coveralls that FUKUBORI is releasing this time.
As mentioned earlier, they are sampled from 1950s PAYDAY.
If anyone looking at this photo can recognize the "philosophy and design for production efficiency, functionality, and most importantly, protecting the safety of workers in harsh working environments," then you possess an incredibly keen insight, so please be proud of it. (laughs)
When I heard it from Mr. Kawahara, it was an eye-opener.
Mr. Kawahara is a very humble person, so he said, "No, it's just a hypothesis..." but I felt it was far more convincing than the commonly accepted theories.
Moreover, if Mr. Kawahara's "new theory" aligns with what the designers of the 1950s were thinking, then we would face a new mystery: "Why did the original philosophy and design get lost over time?"
I feel that these FUKUBORI coveralls might change the future of coveralls.
It's incredibly exciting.
So what is that "philosophy and design for production efficiency, functionality, and most importantly, protecting the safety of workers in harsh working environments"?
Please come to the store to find out. (laughs)
Because I believe Mr. Kawahara is delivering not just "information" or "products," but also the "experience" that comes with them.
During the event, Mr. Kawahara's actual dismantled specimens will be on display at the store, so please come and experience his "new theory" through his words while observing them.
Mr. Kawahara will also be at the store on Saturday, April 4th, and Sunday, April 5th, which are the first two days of the event.
I wondered if we could do something interesting, so I made an unreasonable request to Mr. Kawahara, but for these two days, I'm planning to have him dismantle clothes in real time at the CASANOVA&CO store.
I think he'll bring vintage clothes from a category we plan to announce perhaps next, or the time after, and dismantle them.
Up until now, we've shown you the process of how various clothes are made in our store, but this time, clothes will be dismantled right before your eyes.
I think a live event where clothes are destroyed in a clothing store is unprecedented. (laughs)
However, for Mr. Kawahara, such an act, which could be called "destruction," is by no means a performance, but rather an essential first step for "creation" and "imagination."
I myself have never witnessed the moment Mr. Kawahara proceeds with "destruction," but I'm sure the scenery he sees as he undoes each stitch is different from ours.
I hope this will be an opportunity for us all to share such insights and let our imaginations run wild, so I would be delighted if you look forward to it.
I'll properly introduce the items that will go on sale from Saturday at a later date.
I hope you look forward to this weekend.